How to create buyer’s persona

In user-center marketing, a buyer persona is a fictional character that is used to describe a customer or user type that may use a product or service in a certain way. Imagine for a minute made-up friends named John and Maria, for example, who would buy your product. You structure the details of their personal information on a detailed chart or poster and use this information any time you write about your product. Soon you will notice an adapted tone of voice, leading you to your ideal customer(s). 

Entrepreneurs, in any phase of company development, do not always have time to impersonate the buyer in full detail. In many cases, zero time is spent on thinking of individual types of personas, which can lead to a poor user experience. Defining your audience’s wants and needs is critical when starting your business and marketing your product or service.

This 2-hour, hands-on workshop will navigate you to the detailed description of your ideal customer or user. In a highly structured setting you will define all aspects of a persona, such as: job title, experience, goals and frustrations, among other details. 

All information will be formatted on a large persona template, which you can get a pdf for free. Posters in an A2 format will also be available to order, so that it can be displayed in your office and checked every time you and your team develop new content or marketing campaigns. 

Quote: ‘We spent a couple of months defining the target group, testing our results and refining the definition again. When entering this workshop we did not expect to get much better results. But it was a breath of fresh air to see how to structure the persona definition, how to put all information together, shape our message and find the right channels. It saved us hours in terms of testing, failing and re-defining ‘. Neurolytics